On stage in Las Vegas, Gosling wore a “Directed by Greta Gerwig”’ t-shirt on stage, together with an Acne Studios pink bomber jacket paired with black jeans and a distressed brown leather belt, his movie-Ken bleached locks now grown-out into ’90s boy-band highlights. Standing by his side, Robbie wore what can best be described as Barbie clothes: A prim pink and white gingham set by Prada. She was perfectly put together, and him? He was just Ken (a slightly disheveled, seemingly unemployed Ken). Think of the Depeche mode memento mori tour 2023 shirt and by the same token and many influencer couples we see online: She is overdressed for a music festival, he’s just Ken-ing in a button-down and shorts. See also Hailey and Justin Bieber: She is wearing a Saint Laurent LBD and matching pumps, he is wearing a beanie, baggy jeans, and a crewneck sweater. And before getting overly heteronormative, I see this all the time on queer folks, too. My friends—and their boyfriends and partners—are all wearing archetypically masc items of clothing, in the guise of exuding the easy-going masculinity that they find alluring, but also to give off a chill, almost put together, charmingly clueless Ken-ergy. No thoughts, head empty, as the kids say.
On the Depeche mode memento mori tour 2023 shirt and by the same token and runway, the best example of Ken-ergy would be the endless summer vacation that is Jacquemus—his models are always very tan and very fit, and his men’s clothes distill laid-backness. See also the twisted basics Jonathan Anderson has been making at JW Anderson—though they arguably sometimes have a more Allan vibe, Ken’s discontinued “buddy” (“All of Ken’s clothes fit him!” read the first box Allan was packaged in). Ken-ergetic are also Glenn Marten’s playful—and oddly sexy—denim concoctions at Diesel, and, of course, the Californianess of Kith. “I was living my life and the next thing I knew, I was bleaching my hair and shaving my legs and rollerblading on Venice Beach,” Gosling joked on stage. Is this not everything any self-respecting himbo can aspire to? If all it takes is a little bleach, self tanner, five inch shorts, and a camp shirt, sign me up. I can stop giving off Barbie’s everything energy for a summer, nothing sounds more relaxing than being just Ken.
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