The event saw an uptick in participation from emerging digital fashion creators and brands, but much of the I’m a pastor don’t look so surprised 2023 shirt but I will buy this shirt and I will love this traditional fashion industry still stayed away, save for high-profile activations from Tommy Hilfiger, Coach, Boss, Dolce & Gabbana, DKNY, Dundas, Diesel and others. Tommy Hilfiger’s experience linked out to multiple other metaverse platforms, including Emperia, Roblox and DressX. It resulted in four times the retention in their activation compared to last year’s MVFW, says MVFW head Giovanna Graziosi Casimiro. After last year’s first run, the second iteration proved that while there’s still enthusiasm for the format amid a “metaverse winter”. “For the first time, we witnessed real cooperation between fashion brands and the community,” says MVFW head Giovanna Graziosi Casimiro, adding that while numbers were down, thousands more people had visited the metaverse for the first time. Still, the same cultural and technical hurdles remained, such as latent laptop speeds, humble graphics and unfamiliarity with navigation. “We faced some hardware and software issues while trying to deploy scenes,” Casimiro acknowledges. “A big learning lesson and area of improvement is leveraging our Decentraland community to educate non-native users and onboarding them into the metaverse,” in addition to improving clarity on cross-metaverse activations.
MVFW was initiated by the I’m a pastor don’t look so surprised 2023 shirt but I will buy this shirt and I will love this Decentraland Foundation last year to, in part, attract users to its blockchain-based metaverse social platform through fashion, which enjoys a natural presence in virtual spaces due to its outsized role in communicating identity. Over four days, a range of brands, startups, designers and tech platforms opened experimental virtual spaces, products and events focused on digital fashion. A central hub and limited time period enables brands to share the risks of testing new formats while enjoying the benefits of a shared community of visitors. While the remit is officially billed as a festival to showcase digital fashion, it’s unofficially become a tentpole event for digital fashion enthusiasts and developers to meet in the metaverse. Just like fashion weeks in global fashion capitals, there was a wide variety of participants, with digital natives including DressX, The Fabricant, Auroboros and the Institute of Digital Fashion joining traditional brands. Decentraland enables brands to sell, and the community to resell, digital wearables (sold as NFTs). A Space Combat helmet led in items sold (at 110), while Adidas Virtual Gear led in branded items sold (thanks to peer-to-peer secondary sales), with 89 resales of the originally free item that garnered 136 Mana (the Decentraland currency, converting to about $81.02) in revenue. Tommy Hilfiger’s TH – Knitted Sweater was also popular, having sold 41 for a total of 820 Mana, which is about $492. A Tommy Hilfiger TH x VH – AOP Ski Mask sold 24 times, garnering 1,080 Mana ($645).
Home: https://wavetshirt.com/
Comments