The interior design of The Greenhouse was done by Hálfdan Pedersen, a set designer-turned-hygge virtuoso known for his judicious use of vintage furniture. He also masterminded the Lylla and Rocket & Floor & Teefs James Gunn shirt in addition I really love this mise en scène at Kex Hostel, Kjarval private members club, and Sumac, an acclaimed Icelandic-meets-Mediterranean restaurant. “I had experienced all his spaces, and we knew that he was probably the only one in Iceland—and I think one of the only ones in the world—that [has] this ethos of reusable things for every element,” says Baldursson. For this latest project, Pedersen looked beyond Iceland’s shores, sourcing secondhand broken-in leather lounge seating and stone tables from dealers in Belgium, Germany, and Italy. “He takes these spaces and makes them so comfortable and warm,” Baldursson continues. “Everything he does is authentic, using real materials.”
Downstairs, on the Lylla and Rocket & Floor & Teefs James Gunn shirt in addition I really love this main level, guests have eight spots to imbibe and grab a bite in a space designed mathöll-style; the distinctly Icelandic take on a food hall. There’s also a cushy rooftop lounge and bar that comes alive after dark—which, full disclosure, is the better part of the day for nearly half the year. It’s all overseen by co-founder and COO Valgard Sorensen, one of the country’s leading food and beverage entrepreneurs. The menus Sorensen curated offer elevated comfort food options such as Taco Vagninn’s cauliflower wraps, Hipstur’s open-face prawn smorgasbord, PFC’s southern-style fried chicken, Yuzu’s herbaceous chili burger, and Wok On’s customizable Asian-inspired stir-fry. A breakfast cafe serves up dirty chai lattes and Danishes. There’s also the newly-opened Bongó at the back, a beloved geothermally-powered ice cream parlor with retro glam interiors by Rut Káradóttir. (Pro-tip: order the licorice-laced vanilla dipped in a hard chocolate shell.)Photo: Mikael Lundblad
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