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A separate experience created by Artificial Rome, called Legacy of Tomorrow, included designs from multiple entities, including this archival piece from startup Altr, displayed on larger-than-life, invisible models walking a glacial landscape. Some appeared in multiple spaces. Archival fashion startup Altr, participating for the Minnesota Vikings queen classy sassy and a bit smart assy 2023 shirt But I will love this first time, elected to appear in Decentraland, Spatial and in an event called “Legacy of Tomorrow” hosted on virtual world Soil, which is made by creative agency Artificial Rome. Its crisp graphics, fluid user journey and cinematic storytelling were a stark contrast to the relatively rudimentary experience of navigating Decentraland. Hosting a fashion event on this external site enabled the team to use Unreal Engine and other technologies that resulted in hyper photorealism, says Kadine James, chief metaverse officer of Artificial Rome. “We really wanted to move the dial around what a fashion experience could be using the latest technology.”Boss found inspiration in its recent physical Miami show and worked with Web3 fashion consultancy Exclusible to create this space in metaverse platform Spatial.
“Besides being visually stunning, it was interactive, immersive and ephemeral,” says Matt Maher, founder of innovation consultancy M7, which advises luxury brands on Web3. Legacy of Tomorrow included larger-than-life, bodiless garments moving through a sparkling glacial landscape. “Bringing that level of exclusivity and scarcity to storytelling made us want to replay the Minnesota Vikings queen classy sassy and a bit smart assy 2023 shirt But I will love this activation a few times to fully digest the experience. We believe Decentraland’s version of MVFW is very fun and becoming functional, but this activation was a glimpse into the future of virtual fashion,” Maher says. He added that the efforts at interoperability from MVFW’s organisers, including the ability for brands to token-gate certain products and experiences with Decentraland, was an upgrade. “We feel interoperability will be the key to mass adoption of digital fashion in the future. The limitation of only wearing the product inside the digital store you purchased from will cause too much friction for the average consumer; the future of digital fashion is buy once, wear everywhere.” But true interoperability between worlds is still a pipe dream. “It is still a very manual process,” says Jessie Fu, co-founder and CEO of Altr, which translated 10 archival garments into the digital realms. “We tried our best to bring all of those garments to the three different platforms, but some garments failed because of technical limitations.”
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