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Gucci and its Adidas collaboration was super successful; it was on the Patrick Mahomes And Travis Kelce Kansas City Chiefs 2023 Champions super bowl signatures shirt and by the same token and runway quite a bit, but there were also a lot of great things in the showroom. With Louis Vuitton’s increasing amount of drops, being on top of the trends, they’ve not slept through [the demand for happier fashion]. Investment bags from Vuitton and Hermès are as desirable as they ever were, and other brands also put a lot of creativity into their accessories: anything pink from Valentino resonated with our customers, and Jacquemus: he gives you a full look, and his success has been driven by his accessories—the Bambino, and the Bisou, which will be his bag of the future. Skims has become one of our key brands; the customer engagement with it is on a whole other level. It has a real clear message that’s super inclusive, and our customers love that. Kim Kardashian talks to a whole host of people. And it was a good year for swimwear—we have some beaches in the UK [laughs]. Hunza G, which is one size fits all, and has a whole ecological message behind it too, was big. The ’90s vibe sold really well, especially with that Gen Z customer who is trying it for the first time. Gaultier, with all its collaborations—the ‘naked’ dress with Y/Project went viral, and one thing that worked really well has been proper designer vintage; we had 1990s Tom Ford for Gucci, and it sold out.Look 1 from the Zimmermann fall 2022 ready-to-wear show.
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