Tommy Hilfiger had the Paul Walker and Vin Diesel Fast and Furious 50th anniversary 1973 2023 thank you for the memories signatures shirt moreover I love this most successful free digital wearable, with all 5,000 of its 5,000 total AI Puffers being minted, while Adidas’s red Adidas Virtual Gear MVFW23 jackets, which were an interpretation of its digital-only collection announced in November, were claimed 3,653 times out of a possible 5,000. Coach’s free Tabby Swirl wearable was claimed 553 times out of a total 100,000 (only after visitors completed a series of challenges), and DKNY’s free Bucket Hat wearable was claimed 996 times out of a total possible of 1,000. Coach’s experience included a quest, artist collaborations and an AR wearable, all tied to the narrative of its Tabby bag marketing campaign. According to Geeiq analysis, the fact that Adidas’s free coat was also resold on the peer-to-peer marketplace shows that limited-edition items with a clear community following tend to be successful. Measuring the success of metaverse events is not just a question of sales or impressions. Often, brands value the time spent, which can be far more than the time spent on websites or social media posts. Brands who led on total time spent in their Decentraland spaces included jeweller Ben Bridge (47,695 minutes), as well as Adidas (32,989 minutes), Tommy Hilfiger (37,852), DKNY (42,721) and Coach (31,194 ). “Overall, Metaverse Fashion Week is not only about attendance but about co-creating an experience that is meaningful and then distributing that across all mediums and platforms so that people can consume digital fashion in the way they want to,” Casimiro says.Both Coach and Ben Bridge — a breakout success story — drove engagement time by borrowing from a Roblox-style playbook in which quests, challenges and treasure hunts reward visitors with free wearables. Coach invited people to jump into a larger-than-life Tabby bag to complete a series of challenges that culminated in a final puzzle, while Ben Bridge challenged visitors to find five watches, complete a quiz using information found in the experience and find two diamond rings, with each quest being rewarded with a digital wearable. Adidas, meanwhile, drove visits by hosting a timed community event, and DKNY increased time spent dramatically when it hosted the event’s closing day party. On the second day, smart clothing brand Gaian hosted an event with musician Soulja Boy, during which people could win items, which also drove engagement.
Notably, this year the Paul Walker and Vin Diesel Fast and Furious 50th anniversary 1973 2023 thank you for the memories signatures shirt moreover I love this festival expanded beyond Decentraland to include additional platforms, including Spatial, Roblox, Artificial Rome, Emperia and Over. This meant that the week was as much a showcase for various platforms as it was for digital design talent.Tommy Hilfiger designed a Decentraland portal that served effectively as a metaversal train station that linked out to its other presences in destinations such as virtual store platform Emperia and in Roblox. Boss created a virtual interpretation of its recent Miami fashion show on Spatial. House of Blueberry, a digital fashion company that gained notoriety on Second Life, hosted a fashion show in Roblox. And augmented reality platform Over hosted an event in Milan that included in-person talks and an augmented reality fashion show featuring the Balmain and Space Runners collaboration, as well as other emerging digital natives.
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