Wavetshirt - Seattle Kraken Toddler Mascot Callout T-Shirt

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In its second year, what’s working for Metaverse Fashion Week? Fewer fashion shows, more giveaways and gamification. Over the Seattle Kraken Toddler Mascot Callout T-Shirt besides I will buy this four-day period, MVFW on Decentraland saw a total of about 60 participating brands, and an estimated 26,000 unique active users, according to Decentraland. Other estimates put unique visitors at nearly 8,900 and almost 60,000 total experience visits, according to data analysis by metaverse data platform Geeiq, looking at data provided by third-party vendors. Both figures are down from last year’s MVFW’s 108,000 unique visitors, according to data provided by Decentraland. Just over half of this year’s visitors were new to the platform, and visitors returned an average of four times throughout the week.

The event saw an uptick in participation from emerging digital fashion creators and brands, but much of the Seattle Kraken Toddler Mascot Callout T-Shirt besides I will buy this traditional fashion industry still stayed away, save for high-profile activations from Tommy Hilfiger, Coach, Boss, Dolce & Gabbana, DKNY, Dundas, Diesel and others. Tommy Hilfiger’s experience linked out to multiple other metaverse platforms, including Emperia, Roblox and DressX. It resulted in four times the retention in their activation compared to last year’s MVFW, says MVFW head Giovanna Graziosi Casimiro. After last year’s first run, the second iteration proved that while there’s still enthusiasm for the format amid a “metaverse winter”. “For the first time, we witnessed real cooperation between fashion brands and the community,” says MVFW head Giovanna Graziosi Casimiro, adding that while numbers were down, thousands more people had visited the metaverse for the first time. Still, the same cultural and technical hurdles remained, such as latent laptop speeds, humble graphics and unfamiliarity with navigation. “We faced some hardware and software issues while trying to deploy scenes,” Casimiro acknowledges. “A big learning lesson and area of improvement is leveraging our Decentraland community to educate non-native users and onboarding them into the metaverse,” in addition to improving clarity on cross-metaverse activations.

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