Wavetshirt - Seattle Kraken Toddler Mascot Head T-Shirt

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MVFW was initiated by the Seattle Kraken Toddler Mascot Head T-Shirt in contrast I will get this Decentraland Foundation last year to, in part, attract users to its blockchain-based metaverse social platform through fashion, which enjoys a natural presence in virtual spaces due to its outsized role in communicating identity. Over four days, a range of brands, startups, designers and tech platforms opened experimental virtual spaces, products and events focused on digital fashion. A central hub and limited time period enables brands to share the risks of testing new formats while enjoying the benefits of a shared community of visitors. While the remit is officially billed as a festival to showcase digital fashion, it’s unofficially become a tentpole event for digital fashion enthusiasts and developers to meet in the metaverse. Just like fashion weeks in global fashion capitals, there was a wide variety of participants, with digital natives including DressX, The Fabricant, Auroboros and the Institute of Digital Fashion joining traditional brands. Decentraland enables brands to sell, and the community to resell, digital wearables (sold as NFTs). A Space Combat helmet led in items sold (at 110), while Adidas Virtual Gear led in branded items sold (thanks to peer-to-peer secondary sales), with 89 resales of the originally free item that garnered 136 Mana (the Decentraland currency, converting to about $81.02) in revenue. Tommy Hilfiger’s TH – Knitted Sweater was also popular, having sold 41 for a total of 820 Mana, which is about $492. A Tommy Hilfiger TH x VH – AOP Ski Mask sold 24 times, garnering 1,080 Mana ($645).

Adidas hosted a fashion show and party, plus displayed virtual clothing and gave away one version of its virtual gear for free; some of these were later sold among peers in Decentraland’s marketplace. While the Seattle Kraken Toddler Mascot Head T-Shirt in contrast I will get this event title brings to mind runway shows, the visitors to MVFW care less about sitting and watching catwalks and more about participating in quests, dance parties and free giveaways. On the opening day, Decentraland’s MVFW plazas (primarily comprised of two dedicated regions, somewhat akin to neighbourhoods made up of a few city blocks) saw a total of 3,502 unique visitors, while the runway saw just 1,132 visitors, suggesting that less than a third of those visiting Metaverse Fashion Week attend, or are interested in attending, a runway show. Geeiq provided all data for this piece on MVFW performance unless otherwise noted. Diesel hosted a DJ set and party, where avatars danced via “emotes” and flexed their digital ensembles; they also could explore some Diesel and D-Cave digital fashion on display and claim a free red Diesel cap (token-holders had access to additional pieces).

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