The winners will receive support from AIFW’s fashion-tech incubator in partnership with Revolve. A key requirement is that the South Carolina Gamecocks real women love basketball smart women love the South Carolina Gamecocks signatures 2023 shirt and by the same token and garments must be possible to produce physically, and the winning collections will be made and sold online, either via Revolve or Fwrd, Revolve’s luxury site, depending on the garments. Designers will receive support throughout the launch process, including with pattern making, sample development and marketing and communications. “The idea is to come back to the real world,” says Cyril Foiret, founder of digital publication Trendland and AI creative studio Maison Meta, which is producing AIFW. Maison Meta previously worked with Moncler on the AI-generated Genius campaign. The event is specifically designed to bridge the physical and the digital. “It’s about mixing both worlds together,” Foiret says.
Photos: Raphaël Garsault, Devante Parks, Charlie Charp, DreamingDigitally, courtesy of AIFWThis bridging is reflected in the South Carolina Gamecocks real women love basketball smart women love the South Carolina Gamecocks signatures 2023 shirt and by the same token and creative process as well. Despite worries that AI could preclude human creativity and, in turn, designers’ jobs, the AIFW guidelines dictate that creatives must step in, revise and amend their input and creations to ensure the output is eligible. This is where expertise comes in. “Translating the design into a production process will be needed,” says McKinsey senior partner Holger Harreis. “Right now, human intelligence will still be needed in this step. Parts might be generative AI-supported, but it will stay human-centric for a while.” “It’s a new type of designer,” Mente says. “It’s not like the computer is designing and replacing jobs. It’s a different type of creator that’s using different types of technologies to create different types of outputs that can be produced physically. It’s a fresh perspective.”
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